We know that pricing doesn't exist in a vacuum—it's driven by how your customers perceive your product in the wild. To give you a complete picture of your market landscape, we now support Image Attachments within your Price Checks. This feature bridges the gap between raw data and visual reality, allowing your team to capture photos of competitor displays, packaging, and shelf placement alongside price points.

By showing exactly what the customer sees, you can improve the mindset of the customer and get price walls and plateaus related to your exact product.

Adding an image costs an additional 100 credits, and is available for all plans except our free trial.

In the end, we always want you to be in control. That's why you now can edit survey intro texts - and don't need to rely solely on Penny's AI-generated copy. You can

• Edit the generated intro
• Revert any edited text
• Let Penny Re-Generate a text for you

We hope this will make it easier for you to launch your studies.

Cheers, Josefin

Market Insights (formerly Data Resources)

We want our platform to speak your language. We've Changed "Data Resources" into "Market Insights" to better reflects the strategic value you gain from our free studies library, where we frequently published market surveys.

Edit Survey Names Anytime

Made a typo? Changed your naming convention? You can now edit survey names even after launch. Your internal reporting stays clean and professional.

Language Precision

We fixed a bug where survey intros sometimes mixed languages. We also made an update to ensure "Price Pulse" are always delivered in English.

Our respondent statistics categories have been updated to better reflect the data behind them:

• Qualified is now Completes:  respondents who successfully qualified for the survey and completed it, forming basis for the study results.
• Low Quality Terminate: respondents initially qualified but terminated during the survey due to failing quality check rules.
• Screened Out: respondents who are qualified, but did not respond correctly to the initial qualification question checking eligibility for the survey.
• Timed-Out is now Disqualified: respondents considered for the survey but were terminated because they were found to be ineligible. Reasons for disqualification include taking the survey multiple times (duplicate) or exiting the survey prematurely.

Happy holidays! Josefin

Price Pulse: your Instant Pricing Intelligence

We know you need clear, immediate answers to analyze and understand your projects, and frankly, who has time to dig through data? That's why we're super excited to roll out Price Pulse, our AI-powered insights engine. It analyzes your pricing study results and delivers the critical, actionable takeaways delivered directly to you.

Price Pulse is available on all your pricing studies. It applies AI to your data to instantly generate key findings. It turns complex demand curves and willingness-to-pay data into clear, straightforward insights you can use right now. You can swap between main and demographic analysis.

We believe this will dramatically speed up your data interpretation process and help immediately identify the most critical price points. No more squinting at charts, the answer is served up! It means you can accelerate decision-making, allowing you to react faster to market changes, capture more insights, and prove the ROI of your Priceagent research instantly.

I hope you enjoy this release - we truly believe it will be a gamechanger.

Until next time, Josefin



Study preview is now available on the studies grid, for all types of studies in any status. This makes it easier for you to compare and view the studies you have and are about to launch.

Until next time, Josefin

Your Pricing Insights, Instantly: Major Optimization Reduces Survey Results Load Time

We constantly push for improving our speed, and this week we deliver a major performance revolution. We remove the friction from your pricing analysis by making your project results load up to 90% faster. This means you can focus on pricing and strategy; we've got you with the speed.

Hope you enjoy this major back-end optimization.

Until next time, Josefin

Bug fixes and improvement related to creation of projects and result analysis.

Expand Your Reach with CAD Currency

We now support Canadian Dollars (CAD) in our projects. This allows you to run pricing studies and capture accurate willingness-to-pay data from the Canadian market in their local currency, tapping in to a new market without extra steps, ensuring your pricing is localized and effective. By accurately understanding the Canadian market, you can set prices that maximize demand and revenue in this key region, ensuring you capture every bit of value.

Analyze Brands Directly in PriceChecks

Our Price Checks now allows you to analyze your brand names, not just product categories. Allowing you to directly compare the perceived value of your brand. This lets you see how your brand's reputation influences price sensitivity and willingness to pay. This is a game-changer for brand strategy. You gain actionable insights into your brand's equity and its direct impact on pricing. Understanding your brand's value lets you justify premium pricing, identify areas for improvement, and build a stronger market position.

More Purchasing Power Data for Smarter Decisions

In our Data Resources, you can now aggregate social purchasing power data in 1, 2, or 3-month intervals instead of only a single month. This new option gives you more control over our general market analysis, comparing how social purchasing power have evolved over the last quarter, making it easier to spot trends and make strategic decision.

Until Next Time, Josefin

Your intended price: now highlighted.

We've made it even easier to analyze your pricing strategy. Your Intended Price is now highlighted directly on the survey result chart, providing an immediate reference point for your analysis. It's added both to the entire market analysis chart, and the segmentation chart.

See your price in context: Quickly compare your intended price to the "Max Demand" and "Max Revenue" points, as well as key price walls and revenue steps on the graph.

Make smarter decisions: This visual enhancement helps you pinpoint opportunities to adjust your pricing for maximum profitability and market penetration. It empowers you to make confident, data-driven decisions.

We hope you enjoy this update!

Josefin

This update delivers a more transparent and intuitive view of your pricing analytics.

We've enhanced our charts to clearly mark the points of maximum demand and maximum revenue, providing a quick visual reference for optimal pricing. Additionally, we've improved the clarity of the Projected Revenue score by introducing a new relative value scale, empowering you to better evaluate your pricing performance.

In detail:

• The Projected Revenue score is now easier to understand with a new relative value scale, where the max point is 100 and all other points are relative to it.
• Added marks in the chart for the Max Revenue and Max Demand price point to increased analytics capabilities and result transparency. This highlights our key price points in the chart.
• Otherminor improvements of chart, such as updating Demand Y-axis label to enhance clarity of its meaning.

We hope this will help you feel confident take your pricing decisions.

Josefin

You make your biggest revenue decisions based on your pricing study results. We now launch a redesigned Study Results page that makes it simpler, faster, and more intuitive to extract your optimal price. We focus the page hierarchy so you move straight from data to decision. The redesign includes:

• Clearer hierarchy and layout: Key study details such as name, type, and compilation date are now visible at a glance, helping you quickly understand the context of your data.
• Improved focus on pricing insights: Price points have been separated into their own card with guidance on how to use them, making it easier to analyze and compare value drivers.
• Enhanced readability and navigation: for example, chart legends have been moved above the charts, and the active segmentation question is now highlighted for better clarity.

We believe these updates will be helping you interpret results faster and make more confident, data-driven decisions.

Price with Certainty: We Give You the Hard Numbers Behind Every Optimal Price Point

You need to move fast and price with absolute confidence. We hear you. PriceAgent now delivers complete transparency into the calculation of our most important pricing recommendations. We let you see the math, so you can justify your strategic pricing decisions across your organization.

Until next time, Josefin