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Welcome to the Priceagent Help Center. Browse our articles or search on anything from the start page to find your answers. <hr><h2 class="LexTKB__h2" dir="ltr">Introduction to Priceagent</h2>Welcome to the Priceagent platform! Our user guide is your best resource for leveraging our powerful pricing tool to make confident, data-driven decisions. Priceagent is designed to transform pricing from guesswork into a strategic advantage, helping you optimize revenue and grow your business.In today's dynamic market, pricing is no longer a static, one-time decision. Instead of relying on gut feelings, historical data, or a simple cost-plus-margin formula, modern businesses must continuously optimize their pricing strategies to remain competitive. Customers do not buy based on your cost structure; they buy based on their perceived value of a product or service. Priceagent addresses this by providing a comprehensive solution that captures this customer-centric value, allowing you to align your prices with actual buyer willingness to pay.<hr><h2 class="LexTKB__h2" dir="ltr">Common Challenges</h2>Many businesses face these challenges with traditional pricing methods:<ul class="LexTKB__ul"><li value="1" class="LexTKB__listItem">Outdated Data: Relying on historical sales or competitor pricing can lead to missed opportunities.</li><li value="2" class="LexTKB__listItem">Lack of Customer Insight: Conventional methods fail to account for what customers are actually willing to pay for specific features or benefits, resulting in misaligned pricing and missed opportunities.</li><li value="3" class="LexTKB__listItem">Market Risk: Expanding into new markets or launching new products is risky without a solid pricing strategy.</li><li value="4" class="LexTKB__listItem">Inefficient Processes: Traditional research can take weeks or months, delaying critical decisions.</li><li value="5" class="LexTKB__listItem">Reliance on Guesswork: Pricing decisions are frequently based on gut feelings or historical trends rather than real-time customer insights.</li></ul>&nbsp;<hr><h2 class="LexTKB__h2" dir="ltr">Unlock Growth with Smarter Pricing</h2>With Priceagent, pricing becomes more than just a number—it becomes a powerful driver of growth, profitability, and competitive advantage. Organizations using our platform gain both strategic insights and tangible business outcomes, helping them scale with confidence.What you can achieve<ul class="LexTKB__ul"><li value="1" class="LexTKB__listItem">Maximize Profitability: Pinpoint the optimal price that balances revenue and demand, unlocking your full profit potential.</li><li value="2" class="LexTKB__listItem">Faster Insights: Access real buyer data in hours—not weeks—without lengthy or costly projects.</li><li value="3" class="LexTKB__listItem">Confident Decisions: Base pricing and go-to-market strategies on real market demand rather than guesswork.</li><li value="4" class="LexTKB__listItem">Agility at Scale: Run studies on demand—weekly, monthly, or whenever you need—so you can respond quickly to market shifts.</li><li value="5" class="LexTKB__listItem">Strategic Impact: Use pricing insights to strengthen revenue forecasting, customer segmentation, and market expansion decisions.</li><li value="6" class="LexTKB__listItem">Reduced Risk: Test new products and markets with predictive accuracy, minimizing uncertainty.</li><li value="7" class="LexTKB__listItem">Competitive Edge: Continuously optimize pricing with live market feedback, giving you an advantage over slower competitors.</li><li value="8" class="LexTKB__listItem">Proven ROI: Many clients achieve a 10x return on investment—or more.</li></ul>

Our Demand &amp; Revenue graph transforms raw data into a clear, actionable strategy. By analyzing the relationships between price, demand, and revenue, you can make confident decisions that maximize profitability. The graph provides concrete answers to critical questions, such as the price that generates the highest sales and revenue, and how much you can adjust the price without losing volume.<h2 class="LexTKB__h2" dir="ltr">Key Concepts Explained:</h2><ul class="LexTKB__ul"><li value="1" class="LexTKB__listItem">Demand Curve: This line represents the expected sales volume at different price points. As the price increases (moving from left to right on the horizontal axis), the demand generally decreases. The point of "Max Demand" indicates the price at which the highest number of units is sold.</li><li value="2" class="LexTKB__listItem">Revenue Curve: This line shows the total revenue generated at each price point. Revenue is a function of price and demand. The goal is to find the "Max Revenue" point, which is the price that yields the highest total turnover.</li><li value="3" class="LexTKB__listItem">Price Walls: A Price Wall is a specific price point where, if exceeded, a dramatic impact on demand or revenue occurs. This often represents a significant drop in volume, sometimes 5-10% or more, indicating a psychological barrier for customers. Identifying these walls is crucial for knowing the upper limits of your pricing.</li><li value="4" class="LexTKB__listItem">Price Plateaus: A Price Plateau is a price range where a change in price does not significantly impact demand or revenue. These areas are valuable because they indicate flexibility in your pricing strategy. If you can increase your price within a plateau without losing demand, you have an opportunity to increase profitability.</li></ul><img src="https://t43322573.p.clickup-attachments.com/t43322573/2336fca6-fec9-4760-b95c-c6cc6a37f90f/image.png" alt="" class="lexical-inline-image position-full" style="z-index: 20;"><hr><h3 class="LexTKB__h3" dir="ltr">Read more in our following sub-sections:</h3><ul class="LexTKB__ul"><li value="1" class="LexTKB__listItem"><a href="https://helpcenter.priceagent.com/en/article/maximum-demand-and-revenue" class="LexTKB__link">Maximum Demand and Revenue</a> - how the demand and revenue curve are being generated and can how to leverage them.</li><li value="2" class="LexTKB__listItem"><a href="https://helpcenter.priceagent.com/en/article/price-points" class="LexTKB__link">Price Points</a> - explanation of our suggested price points.</li></ul>

<h2 class="LexTKB__h2" dir="ltr">The Strategic Role of Price Points</h2>Different price points serve distinct strategic purposes in business, moving beyond a single, universal price. Different price points serve various strategic purposes, acting as powerful tools to achieve specific business objectives. Instead of a one-size-fits-all approach, a company might use a low price point to attract a large customer base and gain market share, or a high price point to create a sense of exclusivity and premium brand positioning. A price might be set to cover only costs and encourage rapid sales, or it could be strategically inflated to maximize profit margins on each unit sold. By using a range of price points, a business can effectively target different customer segments, adapt to changing market conditions, and ultimately achieve its desired financial or market-related goals. This is why Priceagent suggests a range of price points, to ensure you have the data needed for your specific business eneds.&nbsp;<hr><h2 class="LexTKB__h2" dir="ltr">Suggested Price Points</h2>Priceagent will recommend several price points based on the survey results. Depending on your product or business goals, different price points may be the most suitable option for you. Here is how you can find &amp; interpret them:<img src="https://cdn-assets.productfruits.com/310ea9c2-e8b0-4eec-9f24-459c718eeb62" alt="" class="lexical-inline-image position-full" style="z-index: 20;"><div class="LexTKB__layoutContainer" style="grid-template-columns: auto auto;"><div class="LexTKB__layoutItem"><h4 class="LexTKB__h4" dir="ltr">Intended Price</h4>The intended price set for this survey. This is the initial price point established when creating this price study. It serves as the baseline for comparing all other recommended prices and their performance metrics.</div><div class="LexTKB__layoutItem"><h4 class="LexTKB__h4" dir="ltr">Maximize Demand</h4>This is the ideal price for attracting the largest audience. This price point is predicted to generate the highest sales volume by appealing to the broadest customer base. It is your price for maximum reach and market penetration.</div></div> <div class="LexTKB__layoutContainer" style="grid-template-columns: auto auto;"><div class="LexTKB__layoutItem"><h4 class="LexTKB__h4" dir="ltr">Maximize Revenue</h4>Represents the highest dollar amount per product that maximizes your total revenue. It is the precise price point that achieves the optimal trade-off between the selling price and the volume of demand.</div><div class="LexTKB__layoutItem"><h4 class="LexTKB__h4" dir="ltr">Safe Zone</h4>Value-Volume sweet spot. This price point represents the strategic intersection where the demand curve and the revenue curve cross. It is designed to balance aggressive revenue capture with the protection of essential sales volume, creating the most stable and predictable "safe zone" for growth.</div></div> <div class="LexTKB__layoutContainer" style="grid-template-columns: auto auto;"><div class="LexTKB__layoutItem"><h4 class="LexTKB__h4" dir="ltr">Premium</h4>Don't go above this point. This is the highest price you can realistically charge before a significant portion of your target market becomes unwilling to buy. This price point optimizes for a high-value perception and appeals to a select group of customers.</div><div class="LexTKB__layoutItem"><h4 class="LexTKB__h4" dir="ltr">Floor</h4>Don't go below this point. This is the lowest acceptable price for your product. Pricing below this point signals low quality and may damage your brand's value perception without significantly increasing demand. This price point should be considered a minimum to protect your brand and profitability.</div></div> <hr><h2 class="LexTKB__h2" dir="ltr">Best Practices: Finding Price Points</h2>Priceagent have collected a few tips and tricks to ensure you make the best pricing decisions possible.Price right before price walls - never in the middle of a plateau. The demand line shows steps. Significant steps indicates price walls — specific price points where a large number of potential customers decide the product is too expensive. To maximize sales, you should price your product at the highest point before the next price wall, not in the middle of a demand plateau. This captures the most revenue from the current demand step.<img src="https://t43322573.p.clickup-attachments.com/t43322573/ae1c7a0c-fc78-4611-98ed-9abc8d674986/image.png" alt="" class="lexical-inline-image position-full" style="z-index: 20;">&nbsp;&nbsp;

Priceagent replaces old methods with a precise, data-driven approach. We use a proprietary algorithm to measure real customer willingness to pay, delivering actionable insights in hours, not weeks. The process is simple:<ol class="LexTKB__ol1"><li value="1" class="LexTKB__listItem">Define goals with study: Define your product and business goals, and select the type of study to create based on it. Read more about our <a href="https://helpcenter.priceagent.com/en/article/PricingStudyTypes" rel="noreferrer" class="LexTKB__link">Study Types</a>.</li><li value="2" class="LexTKB__listItem">Create the study: enter the details and let our AI do its magic. To get guided through the creation process, see guide of creating <a href="https://helpcenter.priceagent.com/en/article/create-price-check" rel="noreferrer" class="LexTKB__link">Price Check</a> or <a href="https://helpcenter.priceagent.com/en/article/create-price-discovery" rel="noreferrer" class="LexTKB__link">Price Discovery</a>.</li><li value="3" class="LexTKB__listItem">Gather Data - sit back and relax whilst we collect the answers. We'll notify you when your results are all done.</li><li value="4" class="LexTKB__listItem">Analyze &amp; Report: our platform instantly provides clear insights, suggest price points and opportunities, so you can take action - fast, and with data backing up your decision. <a href="https://helpcenter.priceagent.com/en/article/interpreting-the-pricing-graph" rel="noreferrer" class="LexTKB__link">Deep dive in result interpretation</a></li><li value="5" class="LexTKB__listItem">Set your new prices – time for you to take a decision based on your business needs and our data insights, and set your new prices to gain real value.</li></ol>

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