Pricing Study Types

Priceagent offers two primary solutions for pricing research: Price Discovery and Price Check. These tools empower teams to move beyond guesswork and make data-driven decisions. While both leverage the same rigorous, research-grade methodology, they are designed to serve different business needs—from comprehensive strategic analysis to rapid, on-demand validation.

• Price Discovery: Our flagship solution, designed for in-depth strategic analysis. This study is robust, offering the capability to deep-dive into different market segments, uncover granular insights, and understand how various factors influence willingness to pay. It is the ideal tool for major product launches, annual pricing reviews, and in-depth market positioning analysis.
  Note: Price discovery studies are only available for Professional and Enterprise customers. If you are on another account type, upgrade your account to get access.
  Explore example: PriceagentPrice Discovery
  
• Price Check: A rapid, streamlined solution built for speed and affordability. Price Check provides a fast, focused study to validate pricing assumptions, quickly test new price points, and respond to dynamic market conditions. It delivers actionable insights in minutes, allowing for frequent, low-friction pricing adjustments without a significant investment in time or resources.
  Explore example: PriceagentPriceagent | Test our pricing platform

Capabilities in all our study types

• Identify Price Walls and Plateaus: Pinpoint the exact price points where demand dramatically changes (a "Price Wall") or remains stable (a "Price Plateau"). This gives you the confidence to adjust prices without sacrificing sales volume and helps you find room to increase prices for higher profit.
• Inform Go-to-Market Strategy: The insights gained from a Price Discovery study serve as a foundation for a range of business decisions, from revenue forecasting and communication strategies to product development and competitive positioning.
• Entire Market analysis of Demand and Revenue: The platform helps you predict sales volume at different prices and identifies the price that will generate the highest sales and revenue.
• • Accurately Predict Demand: Predict sales volume at different prices and understand how features, benefits, and marketing messages affect this demand. This allows you to set the price that yields the highest sales or revenue.
  • Find Your Revenue Sweet Spot: Visualize a revenue curve that shows the specific price point where demand and price intersect to maximize your total revenue. This allows you to set a price that isn't too low (leaving money on the table) or too high (losing too many potential customers).
  • Predict Revenue Impact: Understand the potential revenue impact of price changes before you implement them. By modeling demand, the tool provides a clear, data-driven forecast of how a price increase or decrease will affect your top line.

Price Discovery: The Strategic Pricing Solution

Price Discovery is Priceagent's comprehensive, research-grade solution for deep strategic pricing analysis. While Price Check offers rapid validation, Price Discovery is designed for scenarios that demand granularity, segmentation, and a thorough understanding of market dynamics. This tool empowers business leaders to move beyond a single price point and build a complete pricing strategy grounded in hard data.

Core Capabilities and Value

Price Discovery provides a holistic view of the market, allowing you to:

• Uncover Value Drivers: Go beyond the price point to identify which specific product features, attributes, or benefits are most valued by your customers. This insight enables you to optimize your product roadmap and messaging to drive higher willingness to pay.
• Segment Your Audience: Discover how different customer segments—defined by demographics, geography, or behavior—perceive value and react to pricing. This allows for targeted, segment-specific pricing and marketing strategies.

Price Check - Pricing Clarity, In Minutes.

Priceagent's Price Check is a fast, focused pricing study designed to capture customer willingness to pay with speed, frequency, and affordability. It uses the same rigorous, research-grade methodology as Priceagent's flagship Price Discovery studies but in a streamlined format. With Price Check, you can launch a study and receive results within minutes, making high-confidence pricing accessible and repeatable for any team. It is purpose-built for speed and cost-efficiency, allowing teams to quickly validate pricing without a significant investment of time or money.

Price Check vs. Price Discovery 

Price Check is a fast, streamlined version of Priceagent's flagship product, Price Discovery. While both use the same core research-grade methodology, they are designed for different use cases and offer distinct levels of depth and speed.

• Speed and Purpose: Price Check is a "fast, focused pricing study" designed for speed, frequency, and affordability. It delivers results in minutes, making it ideal for reactive and recurring insight-driven decisions. In contrast, Price Discovery is used for more in-depth analysis when you need "deeper granularity or segmentation".
• Methodology: Both tools are built on the same rigorous methodology. Price Check uses a Predictive Demand Engine to model a reliable demand curve from a sample of 100 respondents, ensuring directional confidence.
• Functionality: Price Check's output is focused on topline insights, including a demand curve and a revenue curve, and does not include segmentation. Price Discovery, on the other hand, is the tool to use when you need more detailed segmentation and in-depth analysis.