Willingness To Pay (WTP)

At its core, Willingness to Pay (WTP) is the maximum amount a customer is willing to spend for your product or service. While traditional pricing often relies on internal cost structures or competitor benchmarking, WTP focuses entirely on the customer's perceived value. By understanding this value, you can capture the highest possible revenue without sacrificing sales volume.

Priceagent’s Unique Approach to WTP

Priceagent transforms pricing from a "gut feeling" exercise into a precise science. Our platform is the world’s first SaaS platform that empowers businesses to capture future demand from real buyers with unmatched accuracy.

• Demand Curves: We provide a full demand curve that visualizes exactly how demand and revenue shift across different price levels.
• Granular Segmentation: Priceagent don't just give you one number; we identify which specific target groups (by age, gender, location) have the highest willingness to pay.
• Predictive Impact: we are able to identifies unique "Price Walls", points where a small price change has a dramatic impact on demand, and "Price Plateaus," where you can raise prices without losing any volume.

Strategic Business Outcomes

Using our unique WTP analysis allows business leaders to make confident, data-driven decisions that directly impact the bottom line such as validating product market fit or identifying premium opportunities. Read more on how you can use WTP analysis for your business objectives.